Deadline: May 06, 2018 07:00 PM
Kickoff: May 21, 2018
Co-development camp: May 31 - Jun 01, 2018
Helsinki, Finland
1 000€ + 1 x 15 000 € pilot
Applications for this challenge have closed. See our upcoming challenges here.

#iotnextlevel: Better Working with Martela

Congratulations to Artemis (Perfektio) for the pilot project in Better Working!

A total of the 3 teams joined us in the Challenge:

#iotnextlevel is a series of three innovation challenges made possible by DNA. An independent jury has chosen three leading companies in their respective fields to take a leap forward in digital capability by hosting an Industryhack challenge. These companies are Snellman Pro, Martela, and Finnsementti.

Through an open call for applications, these three Finnish companies are seeking to take their business operations to a new level with the aid of new digital solutions created by forming partnerships with external expert companies.

Follow the progress of the innovation competition at the and the discussion on social media with the hashtag #iotnextlevel.

The Company

Martela, as a workplace specialist, is one of the Nordic leaders specializing in user centric working and learning environments. Martela´s mission is “better working”. Strategy guideline is supporting customer business with Martela Lifecycle® by providing people centric workplaces, where users and their wellbeing are in the core.

Martela offers ergonomic and smart solutions - furniture and services - for modern working and educational environments, improving user / employee wellbeing while at the same time increasing the space use efficiency. Martela - as a single point of contact offers a comprehensive service that can cover the entire process of workplace change and development.

Workplace becomes more and more a service. This means that organizations need to change their working environment faster and in a more agile manner. This creates demand for a data-driven lifecycle service concept, which is continuity of the need specification, planning, implementation and maintenance – Martela Lifecycle® . We believe that workplace is an opportunity!

Now Martela is looking for professional teams with experience in IoT and indoor location services, data analysis and visualisation, user interface design and/or business development to join their Better Working challenge. The goal of this innovation challenge is to offer Martela’s customers value-driven, fact-based reasons to develop their working environment in a continuous manner.

The Challenge

Martela has an extensive track record in building functional working spaces. However, assessing and measuring functionality and efficiency in a space is complicated. It’s a sum of interconnected factors that - besides walls and furniture - might be highly subjective (like personal experiences), hard to measure (like company culture), or even implications of an industry or certain field of business.

The current assessment solutions on the market don’t really offer significant added value to users: they are heavily technologically oriented and provide information of a single point in time. To outperform these, Martela needs a user-centered tool that brings together continuous measurements and data from live environments into a dashboard. Technical expertise is needed as the collected workspace data is complex and often uncomparable, and there are multiple sources of it in any work environment. In addition to that, there is currently no simple way to track an individual piece of furniture in a space accurately.

The concepts and solutions that are co-developed during Better Working should address the following key challenges:

  • How to continuously measure workspace functionality? I.e. how to define why one space is utilized more than another; how to measure user experiences?

  • How is information from multiple sources brought together to support decision-making? How would a potential cockpit or dashboard for controlling this be like?

Available Resources

To help the development of proof-of-concepts during the challenge, we have reserved some key people and resources to support your work.

Mentors & Experts

Each team will be assigned with their own mentor from the host. There will also be other industry and service experts from the host to help teams with their work.

Data & software

Martela’s office building in Pitäjämäki, Helsinki, is packed with smart solutions that produce a lot of data on building technology, workspaces, and personnel. Teams will be able to utilize the data collected from the building, for example utilization data from various sources, people positioning data and wellbeing related data.


  • Applications close – 4.5.2018

  • Applicants informed about the selections – 15.5.2018

  • Introductory session with DNA and all teams & hosts from the three #iotnextlevel challenges – 16.5.2018 (1-2 hours in the afternoon; mandatory for one representative per team)

  • Challenge kickoff visit (mandatory for all teams) – 21.5.2018, 17:00 -> (in Helsinki)

  • Co-development Camp (mandatory for all team members) – 31.5.-1.6.2018 (in Helsinki; all-day event)

  • Pilot phase kickoff workshop (mandatory for best teams chosen by jury) – June 2018

  • Pilot phase (for best teams chosen by jury) - August - September 2018

Estimated time commitment

The teams are expected, in minimum, to work full-time on the challenge during the co-development camp (2 days), take part in the kickoff visit (0,5 days) and invest an estimated 1-2 day per person of their time in working on the idea between the kickoff visit and the camp, also together with their assigned mentor.

After the Camp, the chosen innovation partners are expected to work on their pilot project (building and testing an MVP) and take part in 2 workshops (kickoff and finalization), and the final jury presentation to discuss the final proposal for collaboration. The latter two events will be scheduled in the pilot kickoff workshop.


The teams compete for a pilot project worth 15 000 euros. Each participating team will be paid a reward of 1 000 eur. Rewards are paid against invoice after the team has presented their demo and the customer has made the decision about the pilot (this will happen within 30 days).


Apply with a team of 2-3 people. All applications will be reviewed after the deadline and all applicants will be informed latest two weeks after the deadline. 3 teams will be selected to join the challenge.

Each team selected to participate will be interviewed and visible in the IoT Next Level campaign by DNA. Participation also requires teams to refrain from similar campaigns organized by other network operators during 2018.

Who will own my idea?

Ideas are free for everyone to use but the IPR for any software codebase or documents produced during the competition will stay with the team. The host has the first right of refusal to negotiate further collaboration with the team to purchase or continue working on the project initiated during the challenge.

Applications for this challenge have closed. See our upcoming challenges here.

Questions & Answers

In case you have any further questions regarding the challenge, don't hesitate to ask. Your question will be published here and answered by the Industryhack team within one working day.