Deadline: Nov 01, 2018 12:00 PM
Kickoff: Nov 20, 2018
Co-development camp: Nov 27 - Nov 28, 2018
Helsinki, Finland
1500 € + potential ~20 000 € pilot project
Applications for this challenge have closed. See our upcoming challenges here.

Life Under Cover with Mandatum Life

Congratulations to the teams selected to Life Under Cover!

Ambientia for Life (Ambientia)

Data pulse (Survey Party)

Dyme (Dyme Solutions)

Hypnos (Perfektio)

StormyTakti (MuotoMyrsky)

The Great flyAR (FlyAR)

The Challenge

Mandatum Life is a finance services provider with a variety of services, including wealth management, investments, savings, personal risk insurance as well as incentive and reward solutions.

The challenge at hand focuses on Mandatum Life’s offering in life insurances and other personal risk insurance covers. With Life Under Cover challenge, they are now looking for external solver teams to come up with new original ideas and concepts to be co-developed for their customers, both existing and new ones. If people knew their worth, everyone would insure themselves and guarantee their families wellbeing in unexpected situations. How would you make having life insurance more desirable, knowing that everyone is irreplaceable?

Available Resources

To help the development of proof-of-concepts during the challenge, we have reserved some key people and resources to support your work.

Mentors & Experts

Each team will be assigned with their own mentor from the host. There will also be other industry and service experts from the host to help teams with their work.

Data & software

Mandatum Life can provide different data sets (e.g. demographics) on their customer base and services to support the teams’ work.


  • Applications close – 14:00 on November 1st

  • Applicants informed about the selections – November 9th

  • Challenge kickoff visit (mandatory for all teams) – November 20th 8.30am - 11.30 am (Note! Breakfast event)

  • Co-development Camp (mandatory for all team members) – November 27th - November 28th (all day event)

  • Pilot phase kickoff workshop (mandatory for best teams chosen by jury) – late November - mid December

Estimated time commitment

The teams are expected, in minimum, to work full-time on the challenge during the co-development camp (2 days), take part in kickoff visit (0,5 days) and invest an estimated 1-2 day per person of their time in working on the idea between the kickoff visit and the camp, also together with their assigned mentor.

After the Camp, the chosen innovation partners are expected to work on their pilot project (building and testing an MVP) and take part in 2 workshops (kickoff and finalization), and the final jury presentation to discuss the final proposal for collaboration. The latter two events will be scheduled in the pilot kickoff workshop.


The teams compete for pilot projects worth ~20 000 euros. Each participating team will be paid a reward of 1500 eur. Rewards are paid against invoice after the team has presented their demo and the customer has made the decision about the pilot.


Apply with a team of 2-3 people. All applications will be reviewed after the deadline and all applicants will be informed after the deadline. Maximum of 6 teams will be selected to join the challenge.

During the challenge the selected teams will develop and conceptualise their suggested solutions together with Host’s mentors. The aim of the competition is to find one to three solution suggestions that can be further tested in real environment in the piloting phase.

Who will own my idea?

Ideas are free for everyone to use but the IPR for any software codebase or documents produced during the competition will stay with the team. The host has the first right of refusal to negotiate further collaboration with the team to purchase or continue working on the project initiated during the challenge.


In case you have any questions, feel free to post them on this page and we’ll answer them as soon as possible. In sensitive cases you can also contact

Applications for this challenge have closed. See our upcoming challenges here.