Deadline: Nov 01, 2018 12:00 PM
Co-development camp: Dec 10 - Dec 12, 2018
Mariehamn, Finland
1500€ + potential 10-30 000 € pilot project
Applications for this challenge have closed. See our upcoming challenges here.

Smooth Sailing with Åland Government

Congratulations to the six teams selected to Challenge!

Åland is an archipelago, constituting of the main island and thousands of smaller islands and skerries. Between some of these islands, there are public ferry routes ensuring convenient life, vibrant tourism and viable business also in the outer archipelago. These ferries are administered by and booked through Ålandstrafiken, and used by people living or visiting the islands: commuters, tourists, tour operators, transporters and other businesses.

Slots on some of the ferries can be pre-booked, and there are different annual passes available. These bookings, payments, cancellations and managing the capacity onboard, however, do not work optimally as is. Complex rules that have been formulated gradually over the years govern the bookings, while the booking and payment systems aren’t up for the task of optimizing the process automatically. People are struggling to book their slots when in need, and ferries may show as fully-booked though actually running half-empty.

The Challenge

Through Åland’s second societal innovation challenge (see the first: VATtheHack), the government wants to experiment with new ideas and fresh approaches to optimize the ferry usage and offer simpler transportation service to the people. We are looking for ideas and solutions that could answer the following questions:

  • How to make it easier for tourists and people living in the outer archipelago to book & travel the ferries?
  • How to manage and optimize the capacity usage on ferries so that they don’t run empty while people weren’t able to book a slot onboard when they needed to?

Please note: In this Challenge we want you to focus on the booking and capacity issues, while assuming no changes to timetables or the fleet itself.

Available Resources

To help the development of proof-of-concepts during the challenge, we have reserved some key people and resources to support your work:

Data & Materials

Recently gathered feedback data from the ferry users will be made available. Teams should also read through the rules governing ferry bookings to get a better understanding of how it is operated currently. These will be translated to English and shared with teams in the beginning of the Challenge. You can already access them here in Swedish

Mentors & Experts

Teams will be assigned with mentors from the host to support their work. During the Camp, teams will have a chance to talk to people using the ferries, and experts from Ålandstrafiken.


  • Applications close – November 1st 2018
  • Applicants informed about the selections – November 5th
  • Co-development Camp (mandatory for all team members) – December 10th 15:00 - December 12th 13:00 in Mariehamn
  • Pilot phase kickoff workshop – January


The teams compete for pilot projects worth 10 - 30 000 euros. Each participating team will be paid a reward of 1500 eur. Rewards are paid against invoice after the team has presented their demo and given feedback.

Travel and accommodation

Teams arrange and cover for their own traveling to Mariehamn for the co-development camp. Åland Government reserves and provides hotel accommodation for everyone, as well as catering and facilities for working.

Applications for this challenge have closed. See our upcoming challenges here.

Questions & Answers

In case you have any further questions regarding the challenge, don't hesitate to ask. Your question will be published here and answered by the Industryhack team within one working day.

Stjepan Budimir 5 months, 4 weeks ago
Moi, if I understood correctly from your previous answer "Just remember, that the solutions should not suggest changes to timetables or the fleet.", does that means no changes in the timetable whatsoever?
Aino Heiska5 months, 4 weeks ago

Yes, that is the assumption in this Challenge. Of course you can make other, well-argumented suggestions too if you wish to take your chance :) 6 months, 1 week ago
Will there be possibilities to request additional data, for example
- historic data on bookings, passengers and/or capacity usage
- physical details of the fleet, such as capacity and limitations for heavy vehicles
- physical details on the ferry routes
Aino Heiska6 months ago
Hi there,

Yes, additional data is possible to request and provide during the Challenge. You can inform us about your possible needs already in the application if some specific data is crucial. Just remember, that the solutions should not suggest changes to timetables or the fleet.